KPIs decoded: How to optimize your logistics and supply chain

KPIs decoded: The basis for optimizing your logistics and supply chain

In today's data-driven business world, key performance indicators (KPIs) are more than just numbers in a report; they are the key to optimizing logistics and supply chain processes. But with the amount of data and KPIs available, it's easy for companies to lose track. So how do you navigate this sea of KPIs to identify and effectively use the ones that really matter? Hans Gerl, a senior expert in logistics, supply chain & supplier management, offers valuable insights and advice in his latest article.

Transparency needs key figures

The challenge often begins with the question: which KPIs are really important in logistics and supply chain management? Gerl notes that many companies are faced with a glut of KPIs that can often be uninformative or even misleading. The key is to create transparency in order to measure performance and make meaningful improvements. But beware: not every metric deserves your attention.

Less is often more

One of the main messages in Gerl's comments is the principle that "less is often more". An excessive number of KPIs can lead to confusion and a lack of focus. Instead, companies should focus on a manageable number of core KPIs that actually have an impact on their business goals. These KPIs should be carefully selected and regularly reviewed to ensure they remain relevant and drive the desired behavior within the organization.

Dos and don'ts of key figures and targets

To be successful with KPIs, it is important to know the dos and don'ts. Gerl emphasizes the importance of changing behavior through KPIs and stresses that any metric that does not lead to positive change should be reconsidered. He also warns of the dangers that can arise if KPIs are prioritized incorrectly or used in a way that is detrimental to the business model.

Criteria for SMART goals

Gerl recommends the well-known SMART methodology for setting goals: Specific, Measurable, Attractive, Realistic, Time-bound. These criteria help to ensure that goals are clearly defined and provide a framework within which progress can be measured and achieved.

KPIs as arguments

At the end of the day, KPIs are more than just tools for measuring performance; they are arguments that can convince management and external partners. By carefully selecting and applying the right KPIs, companies can not only optimize their internal processes, but also strengthen their position vis-à-vis customers and partners.


KPIs are a powerful tool in the world of logistics and supply chain management. However, their true power only unfolds when they are used consciously and strategically. By focusing on the right KPIs, avoiding common pitfalls and applying SMART target setting criteria, companies can manage their processes efficiently and improve them sustainably.

You want to delve deeper into the matter?‍

Here are a few interesting external resources to give you further insight:

About the author



Successes of our clients

No items found.
More success stories

Posts you might like

All contributions
TardeLink Logo
Immediately increase the productivity of your logistics
Transparency & reliability for the entire company
Transition to proactive logistics
60-day money-back guarantee